Jalaj P. Jha

How do ‘They’ make money from Google adsense? Well there are a lot of people who genuinely work hard to make money from Google Adsense in a fair way. What they earn is what they really deserve.

This post is regarding ‘them’ who work the other way. They work hard but the other way. They work hard to turn a movie lover visitor to a potential customer for Motor Insurance companies (not really, as the customer turns back after clicking the ad) .

This post is a case study of a particular site (group of site in reality) using Black Hat Adsense searning techniques.

So here we start. Check the pic on the right. A Google user searches for a site providing Bollywood movies download. And he don’t need to search more as it seems to him that the first result titled ‘Bollywood Movies Download Center’ would be sufficient for him. He follows the link.

 

Hey that’s the movie I would like to watch, he thinks and so he clicks on the download link.

Hey but that’s a forum. Never mind let’s check for the link in forum posts. And… hey found that and there are the links. (note from editor: pardon me for my laziness, for I am changing the movie title for I don’t want to waste time searching the forum)

Wasn’t I trying to download a movie? I am now at a Auto Car Insurance site!! There is yet another link in there.

On my God!! The link led me to a Global Financial site!! Amazing!!! Anyways there’s the link.

Hey what’s that? Clicking on the link shows ‘Authentication required’. Did I miss something?

Oh! Yes!! There was a Username & Password link in one of the pages I viewed earlier!!! Never mind Let’s get back to the username/ password.

God! another link and this time on an image. “click”

Hey again to Global Financial site! and again a link!!

What’s this? This page tells that you need to go to two different pages and click on Advertisements there. More work. “Film ke liye saala kuchh bhi karega” (will do anything for the movie).

First link opens a page with Autocar insurance advertisement. Though there is no mention that the ad is served by Google Adsense, IT IS. “click” and back.

Now that’s getting frustrating. The other site again! Similar advertisement. anyways “click” and back.

Now that the required two clicks have been made let’s click the buttom that leads to user/password. No man! again the site changes and still no info but just a link.

Wow! there’s the username but alas no password and link instead. let move ahead as can’t do without it!

Again the site changed! and at last the password is there. It’s showtime!!

Well now that they guy must be watching the movie, I am falling asleep having taken so many screenshots of so many boring pages. But before I retire let me summarize.

The prime object of this group of sites was to earn money through Adsense and that required clicks by visitors. While the visitors could have straight away clicked the links without having been taken to so many pages, this was a precautionary measure to keep the click-through-ratio low, as high ratio can raise an alarm making Google and advertiser probe into this affair.

That’s where we end.