Jalaj P. Jha

Google delivers Context sensitive and relevant Ads on web sites using Adsense. This works fine in most of case but sometimes it gives out unexpected ads. Take for example the link ads below showing “Mosquito Repellent”, “Natural Repellent”, “Homemade insecticide” etc. Can you guess on which page these are showing up?

I am sure you have already guessed what could be the page content on which the ads are being shown. Take a little more time and see the bigger ad on the side, which too is from the same screen.

Now I think you have gone too sure on what could be on the page. Right? Time is right for revelation!

The ads are on a page that relates to Jolie Madame Perfumes

Who would you blame for the wrong matching ads? Google?? Take a look on the screen shot below and think again.

The page above is from mouthshut.com which is a product review site. This particular page is supposed to be review page for “Jolie Madame” (no mention of perfumes). Thankfully there is a pic that elaborates that it is related to perfume otherwise most readers would have tired themselves up thinking Who is Jolie Madame (instead of what is!). Other than that there is a breadcrumb on the top of page that goes like “Home  > Health & Beauty > Bath, Body & Skin  > Fragrances > Fragrance [Women] > I – J > Jolie Madame” and one other mention of “fragrance”.

There is no other content, no reviews on the page… then why is that page existing? Not only existing but showing up on first result page for term “Jolie Madame”!! No marks for guessing that, well, Google Adsense. Ever heard of “Made for Adsense” sites. They work somewhat in a similar way, contains pages that rank high on search results driving people to the page and when they find no content there, sometimes click on one of the ads to find what they were actually searching for.