Archive for February 27th, 2008
Google Trends = Trends minus Google
Did you ever noticed that the top 100 searches shown in Google Trends never have any search string containing word “Google”… Are searchers sick of Google? Or the links on the top of Google search pages sufficient for them to access each of Google’s services and products? Let’s check!
First of all we take a look at the Current Hot Trends. Currently we see a raisin in the sun as the top searched for text.

Using the search box on the top of the page let’s search for the string a raisin in the sun and see how the graph looks like. The graph contains data for date as early as year 2004. Let’s concentrate to current period by selecting “Last 30 days” from the dropdown list below the graph. The graph will change to look something like one below.

So that’s the graph showing search trend for string a raisin in the sun. Now let’s compare it with other search terms. Google trends allows it using commas as seperator. so search for a raisin in the sun, google groups, google news will show up a chart comparing the search trends for the three searchs strings, something that will look like below.

If the search strings Google Groups and Google News are more popular than the search string in question then why don’t they show up in Trends? May be that Google don’t want to toot it’s own horn, or may be it wants to protect google keywords from being abused, but whatever be the reason it proves the title of this post “Google Trends = Trends minus Google”
Before I forget to mention, please note that Google Groups and Google News are not the most popular keywords, but the least popular keywords that I found suitable to compare with a raisin in the sun! reason!! a highly popular search string makes the less popular string look flat… want to check? try searching for trends graph for a raisin in the sun, google maps, google earth and you can see for yourself how small this hottest trend of date looks!!! (Warning : Don’t compare with single word search string google, it’s going to make the curve, a straight line at the bottom of graph!! check with a raisin in the sun, google)
This post was prepared yesterday and originally scheduled for posting yesterday only but since the graphs didnot show the current day’s trend it was withheld to verify the trend including this date too and result? “Google Trends = Trends - Google” proved…